Are you new to products selling on Amazon? If that’s the case, you might be surely unaware of many aspects associated with Amazon selling. It is better to indulge in some good and in-depth research based on the same. But, if you want to save your time and efforts, you can directly start relying on the best Amazon consulting services. They will surely give you a general idea based on how Amazon’s selling works and the various factors associated with it. Having someone experienced by your side while you are still grabbing a foothold in this industry is quite important.
An Amazon consultant will guide you at every step while you are busy maintaining your online Amazon account. Whether you want to learn about Amazon FBA reimbursement or account management, they have gotten your back.
If you are extensively searching for the best Amazon consulting expert, here are the main things to look out for. Make sure you follow each one of them and ensure that your consultant has such qualities:
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Must be inclusive of Amazon SEO
Whenever you are searching for an Amazon consultant, you should ensure that he/she is well aware of Amazon SEO. Amazon is a search engine on its own, but while you upload your products on this platform, you need to ensure that they appear on the top. This is done with the help of Amazon SEO. Your consultant should understand the factors affecting the products’ ranking.
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Must follow the rules
Amazon initiates certain rules and policies, and your consultant should strictly abide by the same. You cannot get the incentivized reviews on Amazon. Just in case you are caught doing that, Amazon might suspend your account. It might even land you in court. While you have a word with the consultant, make sure you ask him about these policies as well.
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Must understand the importance of good reviews
Good reviews have always played a vital role on every e-commerce platform. But, if we talk about Amazon, good reviews hail with utmost significance. It’s because they are considered to be the ranking factor here. Good reviews not only impress your current and potential purchasers but also take your product on the top via Amazon’s search algorithm. The better the reviews, the better would be your brand’s ranking on Amazon.
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Must offer A+ content
Your Amazon consultant shall prove to be a perfect choice if he/she can offer you A+ content and product infographic to boost sales. A+ content serves as a cherry on the cake for you since it takes you ahead of your competitors. It gives you a space to add videos, images, text, and other rich media content to the product listings. Also, this kind of content is quite helpful in increasing your conversion rate.
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Must know the difference between 1P and 3P selling
1P refers to the first-party seller, and 3P refers to the third-party seller. While you are communicating with your consultant, make sure you ask him about the difference between 1P and 3P. If he/she has no answer, it’s time for you to switch to any other Amazon consultant. Your consultant should be able to explain the pros and cons of 1P and 3P to you.
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Must know the art of using EBC to enhance sales
Just in case you are going to opt for third-party selling via Amazon, your Amazon consultant should be able to explain to you about EBC, i.e., Enhanced Brand Content. Your brand needs to be enrolled in the notable Amazon Brand Registry to be able to use EBC. The consultant must be well aware of EBC and its usage for enhancing your overall sales.
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Must know how to create compelling product descriptions
Who would have needed marketers if products could sell themselves? But, since that’s not possible, we need marketers! The notable Amazon consultant should be well aware of how to create compelling product descriptions that sell.
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Must be well aware of how to use Amazon SEO tools
A top-notch Amazon consultant would know about the usage of Amazon SEO tools. If he/she knows how to use them, then nothing can stop your brand from becoming the king of Amazon.
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Must have knowledge about every aspect of Amazon
Whether it’s the Amazon account management services, or Amazon product photography, or any other relatable aspect, the consultant should be well aware of that. A true Amazon consultant is someone who knows about every bit of Amazon selling. He/she should know how to use the Amazon sponsored products, maximize your sales via tools, and increase your brand value via Amazon stores.
Must focus significantly on your target market
You need to identify your target market, and it’s because not everyone in the population would like to buy your product. Your Amazon consultant should have the ability to focus on your target market. If you hire the most commendable consultant for you, he/she would readily open the product markets for you that you wouldn’t have even thought of.
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Must know when and how should he use Amazon Sponsored Products
Amazon has come up with its own Amazon Sponsored Products, and your consultant should know about the same. He/she should be able to advise you about whether these Amazon Sponsored Products are best suited for your business model or not.
In a nutshell
With such a huge competition in the marketplace, you are going to spot tons of Amazon consultants considering themselves as the best. Thus, if you want to get assistance from the best, there exists a need for you to choose wisely. The above-mentioned factors are a must that you need to notice in your Amazon consultant before hiring. Always make sure that the desired Amazon consultant is taking your brand ahead of your competitors and not degrading you!